Why are our products “Green” and “Safer for the Environment”?
The cleaning products we sell are the result of a Safer and Superior New Product Standard that has led to more than 150 “green” certified products by major governmental and non-profit organizations worldwide. The Standard is as follows: Safer for the Environment / Safer for Human Contact / Superior Performance / Superior Cost. Each and every product we sell must meet the Safer and Superior New Product Standard, which well exceeds governmental and institutional laws and regulations pertaining to “greener” and “safer” cleaning products. The Standard is meant to ensure that customers do not need to lose in performance and cost when switching to safer and more environmentally friendly cleaning products. We will address the first of the four parts of the Safer and Superior New Product Standard in this post.
Safer for the Environment – This is our mission. Readily Biodegradable - Everything is “biodegradable”. Biodegradable is a term used by many companies in misleading consumers. You are biodegradable. Even the home you live in will biodegrade over the next few hundred years. The term biodegradable by itself does not mean that something is “green” or “environmentally friendly“. Marketing strategists and campaigns want consumers to believe that “biodegradable” means eco friendly when that is not necessarily the case. However, there are standards of biodegradability. Every ingredient we use must be “readily biodegradable“. Readily Biodegradable is the industry’s highest standard and it varies from country to country. A material is described or classified as “readily biodegradable” if there is evidence from standard tests that it will be broken down by living organisms and thus removed from the environment. To pass the most stringent tests defined by the Organization for Economic Cooperation and Development (OECD), which is an international economic organization of 34 countries founded in 1961 to stimulate economic progress and world trade, at least 60- 70% of the material must be broken down within ten days. Our ingredients are readily biodegradable under this standard.
Low Aquatic Toxicity – Everything we dispose of goes into the water table and affects the chemical composition of our water. Every ingredient in our products has been tested to show low to no fish and marine life toxicity. The low toxicity is equivalent to natural ingredients like orange juice or red wine being disposed of. In short, we protect the Earth’s water.
Renewable Resources – Every ingredient we use must be renewable in the future to protect future generations. Our products are the result of smart chemistry that is focused on sustainability and carbon footprint.
Concentrated Products – by concentrating our products we are able to reduce packaging and fuel consumption. Thus, by using concentrated products we can lessen the amount of plastic that goes into our landfills and the air pollution that stems from burning fossil fuels.
Our products are “Green” and “Safer for the Environment“, because they are Readily Biodegradable, have Low to No Aquatic Toxicity, are comprised of 100% Renewable Resources, and are Concentrated to reduce waste and air pollution.